nonprofit mARKETING

Phlanthropic writing feels meaningful and timely, adding a currency and urgency to the brand's voice.For over a decade, everything that posted or printed at United Way of San Diego County first passed by my desk.

Copywriting

I cobbled pithy prose for a small San Francisco ad agency, working mostly with package design text. I wrote tags, promo blurbs, and eventually package copy for a few national brands, including Jamba Juice, Bud Lite Lime, & Wild Harvest Organic.

SAN DIEGO publications

I started as a typesetter at the San Diego Reader in 1989, my entry into local alternative press. This "start-in-the-mailroom" training continued: from proofreader to assistant editor and occasional writer. The Reader is where I cut my teeth and honed my craft.

copy editing

I became a writer's editor (your voice, not mine), while avoiding passive voice, deleting adverbs, promoting active verbs, and avoiding passive voice. Always use an Oxford comma. Chicago, yes; AP, no. Know your APA syntax for reference and citation.