Writing for NonProfit

The synergy between design and copy is key to engaging marketing collateral. With United Way's dedication to education, and Amy Duncan's playful design, class was in session for a school-based theme.

Annual Report, 2015-2016

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Ad campaign: Disrupting the Cycle of Poverty

May 2018


To grab public attention, billboards 
demonstrated what could and does happen

when kids can't read.

Voices for the Common Good

Two reports, one issue: Equity in Education. 


In the fall of 2010, United Way talked to groups of people from Chula Vista to Oceanside, from El Cajon to Hillcrest. We asked educators, parents, students, and business leaders what they thought about education. 

Campaign Poster:
Change the Odds
March 2017

"Change the Odds" spotlighted the potential impact for students given the same opportunities and resources as their  privileged neighbors. What would it take to change the future?


A New CEO for United Way

February 2018

    "We’re moving United Way’s work forward to support local children and their families through education and family stability.”

     Six months in as United Way of San Diego County’s new president and CEO, Nancy Sasaki is seeing her vision take root. 

     “We want children to thrive from cradle to career, and  families to have the support needed to ensure their children’s success.”


Website Blogs: Intern Profiles   2018-2019

United Way's absence intervention initiative, Every Student, Every Day, puts college interns in schools where attendance is spotty. By coordinating with schools, staff,

principals, teachers, parents, and the children themselves, these interns help uncover the barriers to attendance that keep students from succeeding in school.

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These are just samples of my work for United Way. Read more.